LinkedIn Ads CAMPAIGNS

B2B advertising that connects you with real decision-makers.

LinkedIn is the leading platform for professional connections, and one of the most powerful tools for B2B growth. At BRAINT, we design and manage LinkedIn Ads campaigns that position your brand as a leader, drive qualified leads, and open the door to strategic partnerships.

Your message, delivered to the right professionals.
With precise industry, job title, seniority, and company targeting, LinkedIn allows us to get your brand in front of the people who matter most. Whether you’re selling a service, promoting an event, or growing awareness, we help you stand out in a space built for business.

What we can help you achieve

Connect

with high-intent B2B audiences

Generate qualified leads

through targeted outreach

Build business partnerships

and strengthen authority

Promote brand thought leadership

in your industry

Increase visibility

with senior-level decision-makers

LinkedIn Ads formats we work with

Our LinkedIn Ads services

Audience research & segmentation (industry, seniority, job function, etc.)

Campaign architecture and bidding strategy

Creative direction, copywriting & asset design

A/B testing & optimization by segment and format

Integration with CRM or lead forms

Event or webinar promotion strategies

Conversion tracking and lead quality analysis

Real-time dashboards in Looker Studio + bi-weekly reports

Our process

1

Define

We clarify your objectives, whether it’s awareness, leads, or positioning, and match them with the right LinkedIn strategy.

2

Build

We set up hyper-targeted campaigns tailored by industry, role, and intent. Every detail is optimized for B2B conversion.

3

Activate

We launch with an initial testing phase and benchmark performance for early learning.

4

Optimize

We fine-tune creative, bidding, and audiences to increase quality and reduce cost per result.

Why choose BRAINT for LinkedIn Ads?

Have questions?

We have answers

What is LinkedIn advertising?

LinkedIn Ads is a B2B advertising platform that allows you to reach professionals based on job title, industry, seniority, company size, and more. It’s ideal for businesses looking to generate qualified leads, promote services, or grow brand authority.

LinkedIn tends to have a higher CPC than other platforms. On average, expect $2.00–$3.50 USD per click and $5.00–$8.00 per 1,000 impressions, depending on your audience and competition.

Single image ads and Thought Leader ads often perform well. However, the best format depends on your objective. We recommend and test the most suitable option for each campaign.

For video ads, under 30 seconds tends to perform better, especially for brand awareness. The goal is to deliver a clear message quickly.

Yes. If your audience includes professionals or businesses, LinkedIn offers unique precision in reaching them.

Absolutely. With lead gen forms, message ads, and CRM integration, LinkedIn is a strong channel for driving sign-ups to B2B events and virtual sessions.

LinkedIn recommends a daily budget of $20 USD per campaign. However, for proper learning and optimization, we recommend at least $500–$1000 USD/month.

LinkedIn Lead Gen Forms let users submit their info directly within the platform, no need to leave LinkedIn. They pre-fill with user profile data, increasing completion rates and lead quality.

Yes, but it’s best to use LinkedIn’s Insight Tag for accurate attribution. We also set up custom events to track form submissions, button clicks, and pageviews.

Lead Gen Forms often deliver more volume with less friction, while website conversions offer deeper tracking and qualification. We recommend testing both and evaluating based on CPL and lead quality.

Typically, campaigns start stabilizing after 2–3 weeks of learning. That said, early insights appear within the first 7–10 days, especially with high daily spend.

Yes. LinkedIn allows retargeting based on website visits, Lead Gen Form opens, video views, and more. We use this to re-engage high-intent users and nurture B2B prospects.

LinkedIn Ads focus on who your audience is (demographics and professional data), while Google Ads target what they’re searching. The best B2B strategies often combine both for full-funnel coverage.

LinkedIn ads

are just the beginning

Ready to connect with decision-makers on LinkedIn?

Trusted by

growth-focused brands

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