LinkedIn Ads CAMPAIGNS

B2B advertising that connects you with real decision-makers.

LinkedIn is the world’s leading professional network and one of the most powerful advertising platforms for B2B growth. At BRAINT, we design and manage LinkedIn Ads campaigns that position your brand as a leader, drive qualified leads, and open the door to strategic partnerships.

Your message, delivered to the right professionals.
With precise industry, job title, seniority, and company targeting, LinkedIn allows us to get your brand in front of the people who matter most. Whether you’re selling a service, promoting an event, or growing awareness, we help you stand out in a space built for business.

What we can help you achieve

Connect

with high-intent B2B audiences

Generate qualified leads

through targeted outreach

Build business partnerships

and strengthen authority

Promote brand thought leadership

in your industry

Increase visibility

with senior-level decision-makers

LinkedIn Ads formats we work with

Our LinkedIn Ads services

Audience research & segmentation (industry, seniority, job function, etc.)

Campaign architecture and bidding strategy

Creative direction, copywriting & asset design

A/B testing & optimization by segment and format

Lead Gen Forms & CRM Integration

Event or webinar promotion strategies

Conversion tracking and lead quality analysis

Real-time dashboards in Looker Studio + reports

Our process

1

Define

We clarify your objectives, whether it’s awareness, leads, or positioning, and match them with the right LinkedIn strategy.

2

Build

We set up hyper-targeted campaigns tailored by industry, role, and intent. Every detail is optimized for B2B conversion.

3

Activate

We launch with an initial testing phase and benchmark performance for early learning.

4

Optimize

We fine-tune creative, bidding, and audiences to increase quality and reduce cost per result.

Why choose BRAINT for LinkedIn Ads?

Have questions?

We have answers

What is LinkedIn advertising?

Is a B2B advertising platform that allows you to reach professionals based on job title, industry, seniority, company size, and more. It’s ideal for businesses looking to generate qualified leads, promote services, or grow brand authority.

LinkedIn tends to have a higher CPC than other platforms. On average, expect $2.00–$3.50 USD per click and $5.00–$8.00 per 1,000 impressions, depending on your audience and competition.

Single image ads and Thought Leader ads often perform well. However, the best format depends on your objective. We recommend and test the most suitable option for each campaign.

For video ads, under 30 seconds tends to perform better, especially for brand awareness. The goal is to deliver a clear message quickly.

Yes. If your audience includes professionals or businesses, LinkedIn offers unique precision in reaching them.

Absolutely. With lead gen forms, message ads, and CRM integration, LinkedIn is a strong channel for driving sign-ups to B2B events and virtual sessions.

LinkedIn recommends a daily budget of $20 USD per campaign. However, for proper learning and optimization, we recommend at least $500–$1000 USD/month.

LinkedIn Lead Gen Forms let users submit their info directly within the platform, no need to leave LinkedIn. They pre-fill with user profile data, increasing completion rates and lead quality.

Yes, but it’s best to use LinkedIn’s Insight Tag for accurate attribution. We also set up custom events to track form submissions, button clicks, and pageviews.

Lead Gen Forms often deliver more volume with less friction, while website conversions offer deeper tracking and qualification. We recommend testing both and evaluating based on CPL and lead quality.

Typically, campaigns start stabilizing after 2–3 weeks of learning. That said, early insights appear within the first 7–10 days, especially with high daily spend.

Yes. LinkedIn allows retargeting based on website visits, Lead Gen Form opens, video views, and more. We use this to re-engage high-intent users and nurture B2B prospects.

LinkedIn Ads focus on who your audience is (demographics and professional data), while Google Ads target what they’re searching. The best B2B strategies often combine both for full-funnel coverage.

LinkedIn Ads typically have a higher cost per click than platforms like Meta or Google because you’re targeting highly specific professional audiences based on job title, industry, company size, seniority, and other business attributes. While the cost per click may be higher, the quality of the leads is often significantly better, making LinkedIn an excellent channel for B2B companies with high-value products or services.

LinkedIn ads

are just the beginning

Ready to connect with decision-makers on LinkedIn?

Trusted by

growth-focused brands

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andrea hernandez
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Hemos tenido una excelente experiencia trabajando con Braint | Digital Growth Agency en la pauta digital para nuestra comunidad de adultos mayores ARATI. Lo que más valoramos es su cercanía, su capacidad para entender nuestras necesidades y cómo adaptan las estrategias a un público específico como el nuestro. Siempre están atentos a optimizar las campañas y a buscar mejores resultados. Valoramos mucho su acompañamiento constante y la claridad en la comunicación. Más que un proveedor, se sienten como un verdadero aliado. ¡Súper recomendados!
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Muy recomendados. Revisan cada detalle y se esfuerzan por conocer bien el negocio con el que trabajan. Un servicio muy personalizado y enfocado en generar valor real a través del conocimiento profundo de la marca
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Paola Henao Ceballos
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Braint es una agencia excelente, orientada a resultados, monitoreo constante de datos, con un servicio cálido, cercano y oportuno. Te ayudan a estar al tanto de tendencias y nuevas funcionalidades en una era de cambio constante. iMuy recomendadas!
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Omar Osorio
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He tenido la oportunidad de trabajar con esta excelente agencia y destaco el trabajo de Braint por su enfoque estratégico y su capacidad para entender el negocio más allá de la pauta. Es una agencia con criterio, análisis y orientación a resultados, que acompaña los procesos con orden, claridad y mejora continua. Totalmente recomendada para marcas que buscan performance con visión.
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Desde Bienes & Bienes recomendamos a Braint como una agencia de pauta digital confiable y estratégica. Hemos trabajado con su equipo en la gestión y optimización de campañas digitales, destacando su acompañamiento, capacidad analítica y enfoque en resultados. Su disposición, conocimiento del negocio y mejora continua han sido un apoyo clave para nuestros objetivos de mercadeo. Gracias por el compromiso y el profesionalismo.
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Silvio Lopez
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Las mejores profesionales que conocen el “qué hacer”. inmensamente agradecidos
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Natalia Jaramillo Velásquez
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Recomiendo al 100% el acompañamiento de Braint para implementar una estrategia bien diseñada y ejecutada en la mejora del ecosistema digital. El proceso comienza con un diagnóstico exhaustivo del ecosistema digital del negocio, lo que permite identificar oportunidades y desafíos, para luego desarrollar un plan de pauta personalizado que optimice los recursos. Un equipo con mucha experiencia, capacitado, organizado y con excelentes metodologías de trabajo.
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Catalina Zapata Velásquez
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Braint Digital es una excelente agencia, no solo destaca por su flexibilidad y experiencia, sino también por su enfoque colaborativo. Sus Paid Media Managers no temen compartir su conocimiento con el cliente, lo que crea una relación de confianza y aprendizaje mutuo. Además, diseñan estrategias adaptadas a cada sector, y no se limitan solo a manejar pauta; aportan de manera significativa a la estrategia global del negocio. Con ellos, no solo obtienes resultados, sino también un aliado estratégico para tu crecimiento digital. ¡Recomendadísimos!
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