Boating Miami is a company with long-standing experience in boat rentals and is expanding to Miami to open a new market, with the same quality of service that characterized it outside the USA.
We had to start competing with the existing offer, positioning the brand and the experiences they offer.
The main challenge was to generate interest and trust in order to achieve effective yacht bookings.
A strategic digital campaign plan was created with different objectives in various channels, which included an Awareness stage to publicize the brand and gain followers on social networks.
Also including consideration campaigns to start generating interest and interactions, and finally, conversion campaigns focused on generating yacht reservations.
We combined tactics and campaign objectives that allowed us to better understand the audience and then we focused on bringing people to the website where they can select their yacht, the experience and generate a booking request by themselves.
