HATSU is one of the most important beverage brands in Colombia.
More than just drinks, they are a lifestyle brand motivated by the evolution and well-being of people, inspired by real human beings who live their day to day, pursuing the best for their mind and body.
We created an ads plan where we chose the best brand content for TikTok, we tested different audiences and messages to find the ones that had the best performance.
A greater effort was devoted to those campaigns that generated better results and based on that, we established how aggressively we could scale.
